Jon and Sara Peterson rolled up the doors on HoneyCo Coffee Roasters less than a year after launching their retail cafe -- Scout Coffee, San Luis Obispo, California. HoneyCo was born out of Jon & Sara's drive to actively control coffee quality on every level at Scout, and as a result, our roasting program has grown quickly beyond our little town here on the Central Coast. In the short time we've been here, we've filled online orders from almost every state in the US, and are organically building an amazing community of wholesale partners by offering some of the best coffees and service in the industry. If you would like to talk with us about our wholesale program, or about retail coffee consulting, please fill out the form on our Wholesale page.
Here at HoneyCo, our goal is always to make great coffee accessible to all by offering a wide range of styles and roast profiles. We build our seasonal coffee menus with the intention to have coffees that every coffee drinker can truly enjoy -- from the light and bright, fruit forward single origins, to our dark chocolate and balanced darker-roasted blends and espresso options.
HoneyCo is entirely owned by Jon & Sara Peterson. We are intricately involved in every step of production, and we believe in doing things the right way, every time. We think you'll like it here. Thanks so much for choosing HoneyCo!
Jon loves everything outdoors and anything with two wheels. On any given day, you might find him riding a mountain bike on the beautiful hills of San Luis Obispo, or poring over a prized collection of topo maps looking for the next dirt bike or fly fishing adventure. On Saturdays, he makes pancakes and coffee on an old camp stove in the back yard with daughters Lilly and Everly, where they usually pretend to be camping. Jon and Sara have been married for over 10 years, and always dreamed of owning a coffee business together.
Jon heads up the roasting program, manages all of the back-end business needs for both Scout and HoneyCo, does the design, video and web work, and is constantly thinking about ways to add value in every angle of the customer experience. Before opening Scout in early 2014, Jon was the Marketing Director for Verve Coffee Roasters.
Sara grew up in the Midwest, but is a California girl through and through. She is a rare combination of dreamer and achiever, and her free spirit balances her drive, making her extremely easy to work for and learn from. She's well known for her crafty and creative side, and her favorite things usually involve designing spaces and experiences that feel like home. At Scout, Sara heads up pretty much everything -- she's the manager, head baker, buyer, trainer, and visionary behind almost all of the customer experience there. When she's not working on Scout or HoneyCo, Sara loves baking and cooking at home, spending time with her daughters Lilly and Everly, and pondering the age old hairstyle question: "Braid or bun?"
Prior to running Scout, Sara spent 5 years as Retail Operations Director at Verve Coffee Roasters, where she spearheaded exponential retail growth, helped with 2 buildouts, and managed over 60 employees at 3 locations. Sara is a United States Barista Championship finalist and a multiple-time Regional Barista Championship finalist.